Davidson Realty, Inc.

Davidson Realty Looks to the Future!

July 9, 2010

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Posted by in News

Sherry Pic“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” ~Raymond Chandler

This quote rings true to me. In fact, its points have been proven to me again and again throughout my career. I think of it now as I assume the sales management responsibilities for our company and I couldn’t be more excited about the opportunity. Over the last few months, I’ve been working more closely with several agents, providing training, coaching and general support. It’s been so energizing. Hopefully, for those agents as well. Dottie, Jennifer, Ted and the rest of the team: hope your heads are nodding in agreement!

The benefits of consolidating the sales management responsibilities under my purview are substantial for both the company and the whole Davidson team. Of course, consolidating the sales function is more efficient and cost-effective. But there are even greater benefits than the cost savings. Having day-to-day responsibility for the sales function keeps my finger on the pulse of the Jacksonville, FL real estate market so our company is able to respond quickly to market needs and changes. I’ve already seen the benefits in coaching agents as it’s influenced our marketing choices, CDPE training efforts and other decisions.

Better communication with our agents has given us great insight and ideas! Frankly, during the toughest real estate market our company has faced, being more hands-on in the sales arena has been integral to our overall company health and prosperity. Looking ahead, I relish the opportunity to work one-on-one with all our talented and dedicated agents. I look forward to hearing your ideas, challenges and feedback. And I am committed to providing you the support and guidance you need to succeed. My door is always open.

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About the Author
Sherry Davidson
President of Davidson Realty

Since launching Davidson Realty in 1989, Sherry Davidson has built the firm to include nearly 60 agents and exceed $100 million in annual sales. She is known throughout the First Coast as an authority on all things residential real estate, having served on the Board of Directors for Northeast Florida Association of Realtors, Florida Realtors® (a division of the National Association of Realtors), and Builders Care (charitable arm of Northeast Florida Builders Association).

Thanks to Sherry’s leadership, Davidson Realty has been recognized as one of the state’s Best Companies to Work For (Florida Trend Magazine), as well as one of the region's Best Places to Work and 50 Fastest Growing Companies (Jacksonville Business Journal). Get to know Davidson Realty’s talented team of agents by clicking here or call us at (904) 940-5000.

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