Davidson Realty, Inc.

Is Professional Real Estate Photography Important?

June 13, 2023

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Posted by in News

When creating a listing, Realtors have only one chance to make a first impression. Square footage and robust descriptions are key, but to give potential buyers a real sense of the property, photos are a must. But not all photos are created equal. Despite mobile phone cameras being at the fingertips of virtually everyone, they don’t possess the technology to capture a photo the same as a professional camera. In fact, studies have shown that listings with professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photography.

 

“A phone camera just cannot create the nuance that a professional camera can,” explains Dan Colley, professional real estate photographer and co-owner of North Florida Real Estate Photography, LLC. “It doesn’t have enough of a wide-angle lens; therefore, it cuts rooms into small portions, and you lose a lot of the dynamic range of light.” Colley and his staff shoot with wide-angle lenses, to capture the maximum pictorial information in the room. His process differs from phone and even traditional photography in his methods. He takes multiple shots of each scene and then blends them into one photo. This helps create a full range of color and light, just as seen by the human eye.

 

Colley has worked as a real estate photographer for 19 years, shooting properties in Northeast Florida, from Jacksonville to Fernandina Beach, down through to Palm Coast. And his services are frequently used by Davidson Realty Realtors. “The professionals here at Davidson understand the importance of these finer details,” says Colley. “A realtor who takes the time to work with a real estate photographer makes an impression on their client. They know that their property is being marketed using the highest standards. And with 90% of buyers saying they find photos useful in choosing their home, it’s a detail they can’t afford to overlook.”

 

North Florida Real Estate Photography, LLC is, like Davidson Realty, a full-service outfit. They offer extra services such as floorplans, virtual staging, digital sunrise and sunset pictures, and set-up advice. “We always encourage Realtors to go over the basic staging preparation before the photographer arrives,” urges Colley. “Make sure the home is neat and tidy and that any intimate family possessions, like photos or valuable heirlooms, are tucked away.”

 

The use of professional photography services is one of the many ways that Davidson Realty goes above and beyond for their clients. To learn more about their services, visit their website.

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About the Author
Sherry Davidson
President of Davidson Realty

Since launching Davidson Realty in 1989, Sherry Davidson has built the firm to include nearly 60 agents and exceed $100 million in annual sales. She is known throughout the First Coast as an authority on all things residential real estate, having served on the Board of Directors for Northeast Florida Association of Realtors, Florida Realtors® (a division of the National Association of Realtors), and Builders Care (charitable arm of Northeast Florida Builders Association).

Thanks to Sherry’s leadership, Davidson Realty has been recognized as one of the state’s Best Companies to Work For (Florida Trend Magazine), as well as one of the region's Best Places to Work and 50 Fastest Growing Companies (Jacksonville Business Journal). Get to know Davidson Realty’s talented team of agents by clicking here or call us at (904) 940-5000.

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