Davidson Realty, Inc.
Author: Sherry Davidson
President of Davidson Realty

Since launching Davidson Realty in 1989, Sherry Davidson has built the firm to include nearly 60 agents and exceed $100 million in annual sales. She is known throughout the First Coast as an authority on all things residential real estate, having served on the Board of Directors for Northeast Florida Association of Realtors, Florida Realtors® (a division of the National Association of Realtors), and Builders Care (charitable arm of Northeast Florida Builders Association).

Thanks to Sherry’s leadership, Davidson Realty has been recognized as one of the state’s Best Companies to Work For (Florida Trend Magazine), as well as one of the region's Best Places to Work and 50 Fastest Growing Companies (Jacksonville Business Journal). Get to know Davidson Realty’s talented team of agents by clicking here or call us at (904) 940-5000.

Congratulations to our TOP Producers in August!

September 18, 2023

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Posted by in News, Top Agents

In the scorching heat of August, our top sales agents have once again proven their unwavering commitment to excellence. Their remarkable dedication and exceptional performance have set a blazing trail for us all to follow.  This month we asked them to share what is the toughest thing about being in real estate or the toughest thing they have had to overcome in their real estate business.  Read on they share their stories…

 

 

 

Our Top Producer for August is Rebecca Schaffer with $627,975 in closings for the month.

 

 

 

 

 

Rebecca – One of the biggest challenges I have as a realtor is making time for lead generation.  I know it is a critical function of a realtor’s job however,  a realtor encounters many unexpected things on a daily basis.  Trying to manage and schedule showings, inspections, appraisals, floor time, research for buyers and closings as well as take care of the needs of your customers is a difficult time management task.  Many of my customers are from out of state, that means I am effectively their personal assistant when it comes to all things on the property they are purchasing.  I enjoy helping my customers and take pride in serving them well, so I tend to prioritize the customer service aspect of my realtor role over lead generation.

 

 

 

 

Our Top Producing Team in Closings and Sales for the month is the Nemethy Group with Shelley and Tim Nemethy.  They had $635,000 in closings and $555,000 in pending sales.

 

 

 

 

Shelley & Tim – “With historically low home inventory levels and multiple offer situations, The Nemethy Group overcame what initially appeared to be a challenging market for Realtors and Buyers in 2021 and 2022.  We successfully met these challenges head on by creatively structuring offers for our Buyers to WIN contracts at a high percentage in their favor.

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Northeast Florida Market Update | July 2023

August 28, 2023

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Posted by in Northeast Florida Market Trends

“Love makes your soul crawl out from its hiding place.”

–Zora Neale Hurston

 

Many of you know my husband just passed away. I just want to thank everyone for the expressions of love. Our family is overwhelmed.

 

The Northeast Florida Association of Realtors (NEFAR) market stats for July show a slight increase in home prices, fewer closed sales, and slightly more inventory available.

 

The median sales price of $361,750 is 1.2% higher than June’s $357,500. As I mentioned last month, the prices bottomed out in January 2023 and continue to rise slowly.

 

The closed sales of 2,294 dropped 20.2% from June’s number of 2,873. Diana Galavis, 2023 NEFAR President said “Interest rates, the cost of goods and services, and available supply are all factors in the decline in closed sales.”

 

The 30-year mortgage interest rate is a huge factor in our market. Recently rates have been hovering around 7% and many buyers and sellers are on the sideline.

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Congratulations to our TOP Producers in July!

August 21, 2023

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Posted by in News, Top Agents

As the summer heat rises, so does the success of our top sales agents, and we’re here to celebrate their achievements and share their insight.  This month we asked them what are they most excited to see being developed or “coming soon” in Northeast Florida?

 

 

 

 

 

Our Top Producer for July is Reba Barkley with over $1.8 million in closings for the month.

 

 

 

 

Reba – I’m excited about the new Jaguars complex. I’ve always wished Jacksonville had a vibrant downtown, like other major cities, that would enhance our city’s image as a “top destination” for visitors. This complex is a step in that direction!

Positive impacts of the complex include increased tourism to Northeast Florida, enhanced fan experiences, revenue through events, potentially local development, and job opportunities.  

 

Building a sense of community pride is essential. What a great location to provide residents and visitors with access to community events,  activities, and opportunities to experience the Jaguars “up close” at a new state-of-the-art facility. 

 

These draws could collectively contribute to a positive impact on the local community, tourism, business environment, and real estate market in Jacksonville.

 

 

 

 

Our Top Lister for the month is Mirtha Barzaga with over $1.7 million in closings and $440,000 in pending listing sales.

 

 

 

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Sponsor a Child, Fill a Backpack: Making a meaningful difference in the lives of local students

August 7, 2023

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Posted by in Community Involvement, News, St. Johns County schools

Summer is coming to a close, and with it parents are preparing for another school year. It’s estimated that back-to-school supplies will cost $597 for the average student, according to Deloitte. Knowing there are so many families in need, three Davidson Realty agents hosted a community-led drive to gather supplies and sponsor local students.

 

Mirtha Barzaga, Liz Pappaceno and Reba Barkley initiated the massive effort by calling St. Johns County Schools to see how they could help. They coordinated with guidance counselors from Mill Creek Academy, Wards Creek Elementary, Crookshank Elementary, Palm Valley Academy and Valley Ridge Academy who provided lists of supplies as well as the grades and sexes of children who would benefit from the drive.

 

Barkley, a former elementary school principal, knows first-hand how important it is for students to have the supplies they need. “Supplies equip students with tools for learning,” she shared. “I want to do my part to contribute to the academic success of our local students, and with Davidson Realty, we believe in investing in the future of the next generation.”

 

The agents called on the local community to sponsor a child, donate supplies or donate money for the team to shop for items. On July 19th, they invited donors to an open house to drop off their backpacks and donations and to enjoy libations and hors d’oeuvres as a way of saying thank you. “The book bags have not only the supply list provided by the school, but a lunch box, water bottle, basic toiletries and fun stuff,” Barzaga shared, who has hosted similar supply donation drives in the past. “One of my customers brought in a book bag and was so impressed with the display of them, that as he was walking out he handed me an extra $100 to sponsor another child!”

 

       

 

Support from the community was overflowing, and the agents surpassed their goal of 75 filled backpacks. “We are putting together more bags now and think we will have 100 in total,” Barzaga said. “I have always been a firm believer in the power of giving back, especially to the community you live in. There is nothing more rewarding to me than giving.” Thanks to the generous giving of our community, and to our agents, local students will have what they need to start the year off right.

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Northeast Florida Market Update | June 2023

July 24, 2023

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Posted by in News, Northeast Florida Market Trends

“Discipline is choosing between what you want now and what you want most.” Abraham Lincoln

 

 

 

The Northeast Florida Association of Realtors market stats continues to present a unique real estate market in 2023. The median sales price of $360,000 is up slightly (1.4%) from May and down 1.6% from last year. The prices bottomed out at $330,705 in January 2023 and have been steadily rising since. Prices are dictated by supply and demand. Our supply is low, and demand continues to be steady.

 

You may have seen the article in the Daily Record by Gregg Cohen with JWB Companies. He listed several factors that indicate real estate in Northeast Florida is not likely to crash.

 

  • Low inventory levels
  • Surging population growth
  • Strong job market
  • High equity levels in existing homes

 

Brian Buffini also talked about high equity levels in his recent Bold Predictions. He said nationally 39% of homes are owned free and clear, 29% have 50% or more equity in their home which leaves 32% of owners with less than 50% equity. These stats don’t look anything like the Great recession.

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