Author: Sherry Davidson
President of Davidson Realty

Since launching Davidson Realty in 1989, Sherry Davidson has built the firm to include nearly 60 agents and exceed $100 million in annual sales. She is known throughout the First Coast as an authority on all things residential real estate, having served on the Board of Directors for Northeast Florida Association of Realtors, Florida Realtors® (a division of the National Association of Realtors), and Builders Care (charitable arm of Northeast Florida Builders Association).

Thanks to Sherry’s leadership, Davidson Realty has been recognized as one of the state’s Best Companies to Work For (Florida Trend Magazine), as well as one of the region's Best Places to Work and 50 Fastest Growing Companies (Jacksonville Business Journal). Get to know Davidson Realty’s talented team of agents by clicking here or call us at (904) 940-5000.

Northeast Florida Market Update | May 2023

June 22, 2023

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Posted by in News

“The army of Israel looked at Goliath through the eyes of man and said he’s too big to beat.  David looked at him through the eyes of God and said he’s too big to miss.” Wally Carter

 

It is all about our perspective.

 

The Northeast Florida Association of Realtors (NEFAR) market review for May shows the median sales price of $354,800 is up 4.4% over April and down 1.4% from May 2022. The predictions of large price decreases in our area haven’t occurred.

 

The active inventory of 5,804 properties is up 4.7% from April. This number includes many new construction homes that are not completed. The months supply of inventory of 2.1 months is down slightly from 2.2 months in April. A balanced market is 5 to 6 months of available inventory.

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Congratulations to all our TOP Producers in May!

June 19, 2023

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May the month known to represent love and success proved to be true here at Davidson Realty.  Lots of both going around as we celebrate and acknowledge our TOPS this month!  It is always insightful to hear from our best so this month we asked them for their advice that could help future home sellers.  We asked them for anyone thinking of selling their home what are their TOP 3 recommendations for sellers to consider or do before they hit the market. Please read on as they share their helpful tips.

 

 

 

Our Top Producer is Mirtha Barzaga with over $2.1 million in closings for the month.

 

 

 

 

 

Mirtha – When I meet with a prospective seller I go through their home and give them a detailed list of my top recommendations.

  • Usually this includes giving them a punch list of things I notice that should be repaired and give them vendors they could use in case they need them.
  • Since curb appeal is so important in attracting prospective buyers, I also recommend they pressure wash the house and driveway, as the home should look as fresh as possible.  In continuing with the outside landscaping is a must! I recommend revamping beds, proper trimming, and mulch if necessary.
  • Another key tip I strongly suggest to sellers is to Declutter.   Less is more!  You want buyers walking in and being able to appreciate the space and picture themselves in the house. Pack away everything you can, after all you are moving.  Whatever you are still using in showers or kitchen, keep in a plastic basket that can be put away when the showings are taking place.

 

 

 

Our Top Lister and Top Overall Sales for May is Reba Barkley with over $1.3 Million in pending sales.

 

 

 

 

Reba

  1. First impressions matter, and the exterior of the home can peak a Buyer’s interest in anticipation of what will be seen inside. A manicured lawn pruned and shaped shrubbery, seasonal plantings, welcome mat, and wreath on the door sets a positive tone before a Buyer enters the home.
  2. Less is more when selling a home. Buyers need to picture themselves living in the home, which means decluttering, depersonalizing, and minimizing furnishings and accessories. Eliminate any distractions that will interfere with the focus on the highlights of the home and what makes it stand out among other listings.                         
  3. A neutral color palette works with most furnishings, gives Buyers a clearer perception of how their items will fit in the home, and can eliminate a Buyer calculation of an out-of-pocket cost of repainting. 

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Davidson Estate Services is Here for You

June 15, 2023

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Did you know that according to The National Association of Home Builders, Florida accounts for the country’s largest stock of second homes (1.04 million), with 10.8% of all second homes residing in The Sunshine State?

 

For those who don’t call Florida home year-round, taking care of a second home can be quite a hassle. From unforeseen maintenance issues and repairs to routine care, knowing your home away from home is in good hands can help ease peace of mind. Enter Davidson Realty’s all-new Estate Services, offering reliable assistance keeping properties secure and well-cared for even when the homeowner is away.

 

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Is Professional Real Estate Photography Important?

June 13, 2023

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Posted by in News

When creating a listing, Realtors have only one chance to make a first impression. Square footage and robust descriptions are key, but to give potential buyers a real sense of the property, photos are a must. But not all photos are created equal. Despite mobile phone cameras being at the fingertips of virtually everyone, they don’t possess the technology to capture a photo the same as a professional camera. In fact, studies have shown that listings with professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photography.

 

“A phone camera just cannot create the nuance that a professional camera can,” explains Dan Colley, professional real estate photographer and co-owner of North Florida Real Estate Photography, LLC. “It doesn’t have enough of a wide-angle lens; therefore, it cuts rooms into small portions, and you lose a lot of the dynamic range of light.” Colley and his staff shoot with wide-angle lenses, to capture the maximum pictorial information in the room. His process differs from phone and even traditional photography in his methods. He takes multiple shots of each scene and then blends them into one photo. This helps create a full range of color and light, just as seen by the human eye.

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Take Stock in Children Graduation

June 1, 2023

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Posted by in News

Davidson Cares, the corporate giving program of Davidson Realty, has been dedicated to supporting kids throughout Northeast Florida through a variety of charitable endeavors since 2012. This year, Davidson Cares continues investing in local youths through the Take Stock in Children initiative.

 

“Take Stock in Children is a wonderful organization,” shares Sherry Davidson, owner of Davidson Realty. “They share our mission and values, which are focused on strengthening family and kids through educational and youth-based programs. Take Stock helps their scholars take the next step in their careers and lives. The young adults that receive these scholarships work so hard to earn this opportunity. The recipients are usually the first generation of college attendees in their families, so it’s incredibly exciting to provide that opportunity.”

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