Author: Sherry Davidson
President of Davidson Realty

Since launching Davidson Realty in 1989, Sherry Davidson has built the firm to include nearly 60 agents and exceed $100 million in annual sales. She is known throughout the First Coast as an authority on all things residential real estate, having served on the Board of Directors for Northeast Florida Association of Realtors, Florida Realtors® (a division of the National Association of Realtors), and Builders Care (charitable arm of Northeast Florida Builders Association).

Thanks to Sherry’s leadership, Davidson Realty has been recognized as one of the state’s Best Companies to Work For (Florida Trend Magazine), as well as one of the region's Best Places to Work and 50 Fastest Growing Companies (Jacksonville Business Journal). Get to know Davidson Realty’s talented team of agents by clicking here or call us at (904) 940-5000.

Empowering Students, Teachers, and Our Community with INK! (Investing in Kids)

March 26, 2024

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This past fall, Davidson Realty hosted their eighth annual sport shooting fundraiser, the Jim Davidson’s Annual Clay Day. Named Davidson Cares Clay Day in years past, the fundraising event was renamed in 2023 to honor the recent passing of the Davidson family’s patriarch, Jim Davidson. Clay Day includes two sport shooting events, beginner skeet and sporting clay, and individuals and teams participate. Money raised from the event goes directly to local nonprofits, specifically youth-based organizations throughout Northeast Florida. This past Clay Day was held on October 19, 2023, and raised $150,000 that was awarded to eight local charities. Since 2012, Davidson Cares, the corporate giving program of Davidson Realty, has donated more than $577,785!

 

One of organizations Davidson Cares lends support to is Investing in Kids! (INK!), an education nonprofit that supports St. Johns County School District, working to improve access to education for every child. Since 1994, INK! has provided the tools and resources that both students and teachers need to be successful. INK! supports more than 3,200 teachers and 50,000 students countywide – and all their services, programs, and resources are available to students and teachers at no cost – thanks to partners like Davidson Realty.

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Congratulations to our TOP Producers in January

February 28, 2024

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January 2024 is in the books for us as Davidson Realty . Our team is hard at work selling lots of real estate as usual. We want to congratulate our TOP Producers for a successful January! We asked our Top Agents this month “What is one thing you learned from your last transaction that could benefit your future customers?” Please read on as they share their insights!

 

Our Top Producer, Top Lister and Top Overall Sales Agent for January is Terri Apodaca with over $1 Million in closings.
Terri – One lesson learned from my last transaction is the importance of clear and frequent communication and transparency throughout the entire process. Ensuring that all parties involved have a thorough understanding of the terms, conditions, and expectations and revisiting those items often can help prevent misunderstandings and disputes down the line if circumstances change for one party. This includes being upfront about potential costs, timelines, and any possible challenges that may arise.

Every interaction I have with a customer has the potential to present what might seem like an obstacle. However, these obstacles provide invaluable insights, allowing me to anticipate scenarios where proactive measures may be necessary. Establishing an environment of open communication and transparency is key to effectively navigating these challenges and achieving successful outcomes for all involved.

 

 

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Northeast Florida Market Stats | January 2024

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“Always believe that something wonderful is about to happen.” Coco Chanel

 

I am going to believe the spring real estate market is going to be awesome. It has been a tough two years, but Florida Realtors Chief Economist Dr. Brad O’Connor said, “watch for the Florida real estate market to slowly start growing in 2024 as interest rates flatten and consumers begin realizing what they’re seeing is the new normal in prices and interest rates.”
The Northeast Florida Association of Realtors January market review shows continued price stability. The median sales price of $345,000 is down 4.2% from December but up 4.5% from last year. Prices move up and down each month, but they have stayed in a small range.


There were 1,425 closed sales in January, which is down 28.7% from December and down 11.4% from last year. The numbers are not surprising since mortgage interest rates spiked to around 8% last October and there was very little buyer demand through November. December is not usually a strong month for sales with the holiday season; therefore January closings are down.
The pending sales of 1,705 were also down 4.7% from December and 23.9% from last year.


Dr. Brad O’Connor and Dr. Sean Snaith, a well-known economist with the University of Central Florida, both spoke at the recent annual Florida Real Estate Trends Summit. They both agree that signs point to a slowdown in economic growth at the national level, but Florida is prepared to weather any national economic storm. A few reasons are:
• The state’s labor market is strong.
• Florida’s population growth remains strong at about 1,000 new people a day.
• The state is still attractive to “untethered” remote workers.
• Retirees with home equity looking to relocate are unfazed by high interest rates.
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Helping Make A Difference with St. Augustine Youth Services (SAYS)

February 15, 2024

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Since 2012, Davidson Cares has operated as the corporate giving program of The Davidson Companies, raising more than $728,000 for youth-based organizations throughout Northeast Florida. This past fall, they hosted their eighth annual sport shooting fundraiser. Named Davidson Cares Clay Day in years past, the fundraising event was renamed in 2023 to honor the recent passing of the Davidson family’s patriarch, Jim Davidson. The Jim Davidson’s Annual Clay Day was held on October 19, 2023 at Jacksonville Clay Target Sports, and raised $150,000 that was awarded to eight local charities – one of which, was St. Augustine Youth Services (SAYS).

 

St. Augustine Youth Services (SAYS) is a non-profit, mental health agency that has been serving Florida’s at-risk youth since 1989. For over 30 plus years, SAYS has helped thousands of children who have suffered from abuse or neglect, or those in need of mental health support. They provide trauma-informed coaching, counseling and care in family-style therapeutic group homes and with outpatient community services. Their programs and resources help youth overcome emotional barriers, including learning how to trust again, how to cope with trauma and how to form healthy habits.

 

Started in humble beginnings in a one-building home in downtown St. Augustine, SAYS serviced 18 youth in its first year. Today, they have five programs that aim to help any and all youth in need, supporting St. Johns, Flagler and Putnam counties. SAYS Residential Group Homes specialize in therapeutic and pre-independent living. They cater to boys aged 6 to 17, and provide a safe and nurturing environment to those in need of healing and growth. There, boys can learn to process trauma, develop social skills and address mental health issues. SAYS Community Action Team (CAT) helps parents and caregivers who have youth with significant mental health issues at home, providing these families with the skills needed to create a resilient, safe and effective support system, avoiding out-of-home residential treatment. SAYS Mobile Response Team (MRT) is a 24/7 operation that provides free on-site assessments, aiming to keep youth out of involuntary hospitalizations. The SAYS Coaches Program is a personalized approach to youth and their families, offering individualized guidance in creating a plan of care. And lastly, SAYS Targeted Case Management (TCM) navigates the often overwhelming medical system. Together, these programs provide a path for youth to have the promising future they deserve.

 

“I’m so proud of everything we’ve accomplished over the last eight years,” shares Sherry Davidson, President of Davidson Cares and Davidson Realty. “This year, our fundraising efforts exceeded our expectations. We’re so proud, and honored really, to be able to support the non-profits that are the lifeblood of our community. They are the helpers our most precious populations turn to in times of need. How amazing that we’re able to show them support in return!”

 

To learn more about SAYS, visit sayskids.org, and to help make a difference today, donate here.

Northeast Florida Market Stats | December 2023

January 25, 2024

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“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” Martin Luther King, Jr.

Dr. King had so many amazing quotes, but this is one of my favorites. We need more light and love.

 

Let’s review 2023 and look forward to a better 2024 for the real estate market. The Northeast Florida Association of Realtors (NEFAR) market review for December 2023 shows a slight decline of 1.4% in the median sales price from November. The median sales price of $360,000 is up 6.5% from last year (the numbers used are from all types of properties in all 6 counties). The median sales price has moved up and down monthly, but prices have been fairly stable.

 

There were 1,922 closings in December which is 4.5% more than November; however, we are down 13.5% from last year. Pending sales of 1,590 were down 11.5% from November and 9.8% from last year. The number of transactions has been very low in 2023 mostly due to high mortgage interest rates and affordability.

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